SEO Tips and Advice

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. Mobile-first. It’s coming. And I s…

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The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. If nobody has heard of your brand or company name (…

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Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate…

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Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positi…

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Long Tail SEO is a really useful technique to generate organic search traffic for your website. On regular pages and posts, Google will most probably grab a piece of related content, including the ke…

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Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuiti…

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