Include internal and external links

Use relevant and accurate meta descriptions, title tags and alt text throughout your site. User experience factors that improve mobile sites are related to better SEO rankings; external links continu…

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Optimise your 404 error page

SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Search engine algori…

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Content is vital for SEO

Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Google c…

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