The secret behind anchor text
In theory, it is important for domain popularity
that as many backlinks as possible link to
a website. However, in the past, backlink
quantity caused webmasters to manipulate
link building. So th…
Adopt a customer centric view of SEM
Google and other search engines are aggressively rolling out new formats for search results. These are all very important questions to ask yourself when assessing the homepage and website overall. SE…
Think like a human not a robot when it comes to bread crumbs
Read and understand heat maps, know your visitors/users and occasionally test your user interface. Search engines mine web pages and other digital content to automatically provide answers to those se…