SEO Tips and Advice

To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those…

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As has been noted, marketing communications consists of much more than traditional advertising. Search success comes from sound strategy, innovative thinking and effective execution. If you have many…

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In recent years, the ways marketing professionals approach ethnic marketing have changed. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to fo…

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Strong communication between departments means the team will catch things like whether or not the tracking scripts are still intact after a site update, and whether or not they need to make the annot…

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Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider. So that means it applies to YOUR …

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The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines' automated robots, called crawl…

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So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn't present, and that consumer ends up taking a different path than …

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There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. The majority of learning can be done online, but some should be d…

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