SEO for Mindshare/Branding

The key to a successful list post is no more complicated than including a large number of quality items. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. See what keywords are most popular in each country you’re targeting, and
optimise the pages on that country’s section of your website accordingly. Also,
remember that even a correct and accurate translation of a keyword or term
may not be what people actually use to search for a product or service locally. To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO).

Make your site fast

Every website page, including your blog, should have at least one call-to-action
above the page’s fold -- in other words, don’t make your website visitor scroll
down to see the call to action. Calls to action can help SEO by creating an
internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you’re targeting on the page. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Never sell yourself short and never assume anyone knows your business better than you. The old saying that “life is a journey, not a destination” can also be applied to SEO. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements.

SEO for Mindshare/Branding

You might get caught up in creating different versions of content for your locale
sites. But remember, creating remarkable and unique content should be your
highest priority, above any other off-page seo tips. Create interesting and
valuable content that other people will want to link to, no matter where they
live. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. What is SEO? The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps.

Optimize page titles

According to Gaz Hall, a UK SEO Consultant : "There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign." Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on.

Keyword clustering examples

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Link outreach is a bit “old school” but can still be quite powerful. I strongly believe that relevant links have a bigger impact on the algorithm. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the target market for that site, and the search engines that (are) the most important in that market. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content.

Affiliate links and auto generated content

Instead of creating content, a lot of websites should be focused on cleaning content. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords.