is one of
the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. Websites with
fresh content added
on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. You need
to understand where
you are now in order to accurately assess your future rankings. Standard SEO
advice is to
keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. If it’s
been just a
day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website.
A well-optimized Google My Business listing will form the cornerstone of your local SEO efforts
spent millions of
dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? A Dofollow
is any link
that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it can trust and so, it will never hurt to be connected with a dependable domain. Because of this, older websites have proven to be more reliable and preferred by Google as opposed to cheap websites or black hat spam. Forget dense
blocks of text
with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! A popular
and thought to
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). At the
heart of it,
keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups.
Search engines quickly remove sites that won’t load from their results
proliferation of smartphones,
tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Mobile is
becoming more popular
every year. One of
the most common
misconceptions is that blogging on your own site is going to help your SEO. Most SEO consultants are looking to build backlinks.
website to communicate
your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. Whenever a
high authority blog
links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search.
Recover your dead backlinks
Gaz Hall, a Freelance SEO Consultant
from SEO Hull
, commented: "Link Building
adds a level
of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt." Do your maths - its one of the primary resources
for this sort of thing. Its as simple as KS2 Maths
. Really! As you’re
developing high-quality content,
you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Opening paragraphs
shouldn’t be longer
than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Just as
Google has always
been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Most search
engines like links
of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings.
Finding the 'Low-Hanging Fruit'
vast sea of
websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. Search drives
the web --
roughly two-thirds of website visitors originate from organic search. Imagine for
a moment, a
yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. The
number of referring
individual domains linking to your website or webpage is a very important factor in Google’s algorithm. When it
comes to designing
a new website or redesigning your existing one, SEO should be at the forefront of your mind.
Why moes SEO matter?
professionals understand the
importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Remember that
it ’s also
highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post. One common
SEO issue that
can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Google is
far more capable
of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. In the
past, standard SEO
advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time.