What is White Label SEO?Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date. Choose your keywords carefully, and keep user intent as your primary goal. SEO changes quickly. Information that was true six months ago, may not be true today. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Some business owners are content with learning about and implementing a few basic SEO strategies for their websites. This is a good start, but the full power and potential of SEO will never be fully realized.
Its time to start focusing on improving your mobile experienceA search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. What is SEO? First, stop assuming SEO is dead because the rules changed. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget.
Does your site sabotage your content?Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data.
Make certain that your site is listed in all relevant local directoriesBy properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. More and more, search engines have begun to incorporate social context
into their search results. By investing a few hours of time, you can increase the number of people who visit your website. The more people who visit your website, the more people you can convert into paying customers. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers.