Featured snippet opportunities

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your
site won’t pay off in the long run, and could seriously damage your search rankings. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines. Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic.

Featured snippet opportunities

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking.

Relevance is the key issue here

A sitemap gives the spider a rapid guide to the structure
of your site and what has changed since last time. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. You can read an onsite SEO beginners guide here. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices.

Search for your niche keywords on Google Plus

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "SEO is about providing value, not tricking search engines into ranking you higher." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Generally speaking you don’t want orphan pages (those that aren’t linked to by other pages), nor do you want an overly-messy link structure. So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. Google is showing Context is King when it comes to indexing people in Google's Index. High authority links are great, but in my opinion, relevant links win the game every time.

Creating a Website on Your Domain

If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. Keyword research is one of the highest return SEO activities that is essential for your marketing success. SEO changes quickly. Information that was true six months ago, may not be true today. Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. A 301 redirect is a permanent redirect from one URL to another. Whether you’re
switching domain names, restructuring your URLs (more on that in the next section),
or consolidating content as part of your website redesign, setting up 301 redirects is
crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new
URLs.

Use Schema markup of your location data

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new link External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name.