A do-it-yourself guide to SEO

Do a search on
both your local Google and Google.com. Cross-reference this with data
from Alexa. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles and other devices. There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Despite all the changes, the fundamentals of search engines remain the same.

A do-it-yourself guide to SEO

Another reason local SEO is going to blow up in 2016 is due to Google’s recent decision to remove its location search tool. If you’re like most website owners, at one time or another, you’ve asked if
your website really needs SEO. It’s a fair question, but one I can quickly
dismiss. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity. All of these steps help to gain organic traffic to your website.Google is the most popular search engine today with more than 3 billion searchPPCes a day and it’s already a known fact that being at the top of Google’s search results is worth a lot of money.

Understanding rankings

A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. When possible, you can string together a handful of narrowed topics into a series. In addition to SEO, you should also look into the other methods of inbound marketing such as social media or content marketing and how they may benefit your business. Are internal links as valuable as external links? Create URLs containing words that describe the page, separated by hyphens. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product.

Here's what industry insiders think about walled garden sites

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Many local businesses want to improve their results in Google, but aren’t sure where to start." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Google needs to know what your content is
about in order to place it in the right SERPs
for the right search terms. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. We recommend page titles are between 10 and 60 characters.

This year will be the year of meta tags

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Words in URLs should be separated by hyphens and not underscores. Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth.

Google ranking factors can be affected by white hat SEO

It increases website visibility, user traffic, conversion rate, and ROI. Rankings matter. But they’re not the metric you should be focusing on. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work immediately discredited and used against them. Use description meta tags to
both search engines
and users with a summary of
what your page is about!