How long do people spend on your proerty?

The biggest difference between the two approaches is the level of formality and experimentation. Content is not there purely for Google and its spiders to crawl – the point is to bring traffic to your site and sell your products and/or services for humans to read. Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. At first, you will need to do this manually. When search engines crawl a site, they hope to answer questions and serve content that satisfies searcher intent.

Make it sufficiently broad in terms of LSI

Make Sure That Each Outlet, Product And Service Has Its Own Web Page – We’re getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then a unique page for each one can be a great way to present accurate information. Similarly, you can then optimise each geographic page like you would a category or service page. If you want to build backlinks to your website, you have to do it with caution and knowledge. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. Google doesn’t determine a “brand” like you and I do – the algorithm looks at quality signals dictating the authority or “brand” power of a website.

Reasons why marketers love meta tags

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it’s enabled in yours. Anchor text diversification is all about not having the text links. Selecting the right keywords, in the end, all comes down to understanding your target audience. A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters.

Be clear, truthful and accurate when it comes to meta tags

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "In Google’s eyes it is thought to be that ‘thin’ and ‘low quality’ are synonymous." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Your domain name
selection is perhaps the only area where you can really differentiate yourself. Google can detect well-written content, and can detect poor quality content, or unoriginal text. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication. By spring 2013, Facebook and Google+ added hashtags.

What's the story about bounce rates

By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone to see. But, to become truly expert in SEO is to really understand a lot of various aspects. This can be auto generated content. Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms.

Take advantage of rich snippets

While thin content is not necessarily intentional, there is no way for a search engine to determine that. “Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. The content and physical piece of the puzzle is referred to as on-page SEO. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them.

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