Let's follow bounce rates best practise

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. Well-written page titles of a suitable length will help your pages stand out in search results and help search engines understand what your pages are about. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again.

Let's follow bounce rates best practise

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. Web development is one of the most important pieces of an SEO program. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there.

Keep an eye on competitor keywords

The most critical thing to automate is competitor research. This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page. Further black hat examples could be misleading link bait from ads for poorly targeted news articles, clicking on links spawning extra windows, or simply only dealing with robots (in a shady way). What is SEO? However, we’re going to let you in on a little secret. Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines.

Think about long tail search from the start

Gaz Hall, a Freelance SEO Consultant from SEO York, commented: "I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! There are a number of factors or signals of growth other than what you can see in search results. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. Your website should be thematically oriented to specific
keywords for optimal rankings. The website should fulfill the
needs of your users. At the same time, it is also important for
your web content to load quickly in order to guarantee user
satisfaction. Failure is always OK, but ignoring the results and reasons for it are not.

Make anchor text your centre of attention

Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. As you know, it’s not enough to just do “on page” corrections and create quality content. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well.

Community Hijacking

The initial purpose of search engines counting the quantity and quality
of links linking back to any webpage was to ensure that only those pages
providing valuable and trustworthy content to their users would be ranked
higher than less credible resources in search results pages. When a user visits a search engine, they type words into the search box
to find what they are looking for. The search terms they type are called
keywords and the combinations of keywords are keyphrases To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Search engines have a limited ability to recognize images, animation, video and audio.

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