Having fun with Freddy, Jane and their RSS feeds Having fun with RSS feeds

It shouldn’t be surprising that the first step is identifying those high-value search terms that your potential customers might be using. You can do that through keyword research, which can be conducted a number of different ways. The PPC (pay per click) activities should also be very good. Have you ever had someone ask you if you “Yahoo’d” something? The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. One of the simplest ways to optimize your blog posts is to focus on writing things that are relevant to your specific audience. If you are writing content that gives them the information that they seek, your SEO is going to improve.

Having fun with RSS feeds

The easiest way to optimize your website is to hire a SEO specialist to do the work for you. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Google had a very good reason for targeting and penalizing sites with thin and duplicate content. Back in the early 2000’s, many websites were using short, spammy pages to quickly reach the top of search results without putting forth much effort to provide valuable information for users. Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition.

Headings and landing pages

Too many low-quality pages might cause you site wide issues in the future, not just page level issues. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has. For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such a design should take into consideration business goals, the resources available, technical capabilities of the business, industry dynamics and budgetary considerations. Are you looking for SEO Advice? Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search term. It can be fairly time consuming, so for the best results we’d recommend making the most of the best SEO agency services in the UK.

Improve engagement by utilising white hat SEO

Gaz Hall, an SEO Expert from SEO York, said: "Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! There are no instances of people being penalized for curating content.Again, thin content is all about creating lots of useless content in order to generate search engine traffic. Couple amazing content with timelessness, and you start to see the value of evergreen. Every piece of
information about a page can be turned into a long list of words. The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version.

Never back down from a challenge

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further With a strong content strategy, a lift in SEO is almost seamless.

Reasons that marketers love SEO campaigns

Google have always been open about their movement towards voice-searching and mobile friendliness. A Google study showed that more than 80% of users
search stores and local service providers online before
visiting them. This fact makes it important to optimize your
website for the local search. The online visit is a basis for
more customers and more sales. Businesses can leverage local SEO to great effect by creating a unique page for every location. For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. Put simply, copywriting is writing to persuade, convert, and sell.

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