Wait. Is Google algorithms really that simple?When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours.
Writing to a Specific Reading LevelI have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. The Web search engines make use of a Crawler or Spider that crawls the website content. Headings give your web page structure and help search engines better determine what your page content is about. So, how does Google determine site quality? Finding authoritative sites that’ll link back to your pages can be difficult. SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize.
Meaty meta descriptions may affect your nofollow links tacticsAccording to Gaz Hall, a Technical SEO Consultant from SEO Hull: "Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear message to Google that your site contains content that is of poor editorial quality." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Create a list of articles with links that are similar or closely related to your content. Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those.
Questions to ask about link exchangesEnsuring that you are ready and waiting for your customers when they arrive at your online presence is essential. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. All search engines attempt to determine the most important words on a
page, in a tag, or in a link. You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. Google Analytics tracks this traffic.