is your domain
name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Optimization involves
making pages readable
to search engines and emphasizing key topics related to your content. Basic optimization may involve nothing more than ensuring that a site does not unnecessarily become part of the invisible Web (the portion of the Web not accessible through Web search engines). Advanced optimization may include significant research into every element of page design, site structure, and off-the-page criteria. Today, obtaining
links is much
more than just link building; it’s a part of a content marketing, strategic marketing, public relations and social media effort to get in front of the audiences that matter most. Your website
might even get
a ‘manual action’ for thin content. We will
focus on its
important and necessity in digital marketing in this article.
Optimise your website navigation
to assume others
will be taking shortcuts as well, so they’re betting their client doesn’t know the difference between types of traffic or how to look it up themselves. Being an
authority in your
niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. SEO is
about providing value,
not tricking search engines into ranking you higher. High quality
images are very
important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. Searchers make
mental notes of
the rankings for the terms they enter into Google and other search engines.
How to diagnose bounce rates related issues
contain a list
of page URLs that you want indexed and are read by search bots. Good.
is more insightful
than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Keyword research can be done using free tools.
blatantly untrue and,
so long as you follow the best practices, you’ll be able to create engaging content that appeal to search engines, gains social media shares and encourages readers (and potential customers) to come back time and time again. A Google
algorithm change was
implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”).
Keyword at the Beginning of URLGaz Hall
, a Technical SEO Consultant from SEO Hull
, had the following to say: "An SEO
campaign can deliver
all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded." Do your maths - its one of the primary resources
for this sort of thing. Its as simple as KS2 Maths
. Really! Similar to
duplicate content, scraped
content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. When a
search query is
the search engine looks in its index,
even while it is being entered, for the
most relevant information and displays
the results in the SERPs. The results are
then sorted by relevance. If you
have plans to
be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Is it
a content issue?
Can Images Help Improve My Website’s Search Engine Placement?
very little time
engaging with content. Conventional wisdom
has been that
301 redirects only pass about 85% of link equity. By putting
out content, not
only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Don’t write
only for the
purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. Make sure
every page of
your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it.
A focus on keyword research to benefit search engine placement
think that visibility
is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. While designing
a new house,
don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Follow all
the good on-page
content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Write posts
on a regular
basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. A large
chunk of my
time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success.