The "right" keywords allow your optimization efforts to happen quicker and produce the best organic result. If you identify gaps between your product offering and what you find your audience is interested in based on search data, you may want to spend a bit more time asking your customers, setting up focus groups, or analyzing spending patterns. SEO strategiesare most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself - page by page through themed links and content) without relying solely on inbound links from other websites. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results.