The sinking of others only works until the website's administrator and/or SEO discovers what's happening. Make sure it's well-written with relevant information and not just keyword packed. An effective preemptive strategy occurs when the company states the advantage first. With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes. If you do some further research on popular search terms, you will realize that extremely popular keywords usually produce SERPs with only the big players, such as Amazon, Wikipedia, and YouTube, showing up on the top of the first page of Google and others.