Social engine optimization is actually a technique to collect user traffic on a website. Marketing professionals account for many issues as they design social media programs. As SEOswe always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes might have occurred which would impact the analysis. Many SEO teams seek to locate individuals to share information and other facts about a brand. It's true, that a few duplicates on your site won't hurt you, Google is clever enough to filter them out, but when you reach a large scale, often on ecommerce websites with hundreds, if not thousands of product pages it can become a serious issue.