Although these citations are indeed helpful across the board, they are particularly useful in enhancing your Search Results in the Search Engines' maps and geo-location rankings. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn't be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you're doing something fishy. There are a number of factors or signals of growth other than what you can see in search results. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won't work out to your liking. That is why it's imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up. They want to be active participants with brands, not just passive customers.