It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don't. Having so many web pages (typically) manifests many unique challenges. Although many businesses are attempting to connect with their potential customers through paid search (such as with Google AdWords), the opportunity to reach these customers through organic search-the results that are algorithmically generated rather than paid for-remains largely untapped. Prior to making any contact with an advertising agency, company leaders identify and prioritize corporate goals. SEO marketers recognize the immense value of search engines because they remain the primary method of finding websites and can bring in specifically-targeted traffic to your website.