Some shared hosting providers will offer a dedicated IP as part of a package or as a paid add-on. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. This creates a more robust experience for those using the Google engine but requires proactive management for anyone interested in SEO for their website, business, or online reputation. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services.