A concrete visual displays something recognizable as a person, place, or thing. Search engines have responded to this and actually penalize sites that over use keywords. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. Using 301 redirects in these cases could easily break the user-login functionality, as the HTTPS URLs would not be able to be rendered. You will plant three seeds today, are you ready?