If it does not already exist, thin content is easy enough to prevent. There are thus two ways to improve density: either increase the frequency with which certain phrases are used or reduce the overall number of words in the text area. Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. Before doing anything else, learn about your business in relation to its online presence. The consumer becomes an active rather than passive participant in the marketing exchange.