Good SEO also tends to simultaneously improve a website's usability. Once you have exceptional content, you need to find ways to get that content out there and seen. That's where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals-like follows, shares, likes, Google+'s and retweets - influencing search engine results, your business's social media presence is something to take seriously. Sometimes, yourrecipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they're friendly to both search bots and human readers. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and learn's from people's searches.