A social network is a social structure of individuals and/or organizations that are tied together in some manner. This usually involves shutting down the culprit site. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website's list of desired queries. This leads to an overabundance of content production and production standards suffer. Branding begins with awareness, which may be achieved by featuring the brand name prominently in repeated advertisements and other marketing messages. Through checkout scanners, retailers know which products and brands are selling.