Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. TLDs can be further classified as either sponsored TLDs or TLDs that do not have a sponsor(s). Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. Write interesting and creative content that you know people will share with others.