Blogs are online musings that cover a wide range of topics. The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. Even though a human can see exactly what that product is, why it's there and how important it is, a search engine cannot. SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn't that different from SEO for other businesses. The growing use of online reviews by consumers has led to an increase in websites devoted to providing them.