But how do you get strangers to visit your site before they know anything about your business? Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There's no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. See Chapter 12 for moredetails.