There are a variety of factors that are used to assess this, and keyword usage is one of them.There was a time when keyword stuffing actually worked, but now it is considered a black-hat tactic. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Words in URLs should be separated by hyphens and not underscores. A bond generates brand loyalty, enhances brand equity, and reduces brand parity.An individual who has a bad experience with a brand is not limited to telling just a few friends and family members. With Google factoring in the strength of your backlink profile heavily into their search results if you have a bigger backlink profile and more top quality backlinks you will rank higher.