The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately. In most cases, overt solicitations for products or services aren't welcome. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. By placing ads on search engines and using search engine optimization, firms make direct response offers directly to individuals and businesses in the market for particular products. SEO can help your business grow and meet your business objectives.