Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. Search engines are invested in providing users a great mobile experience. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness And if a site has a wide presence of low-quality, time wasting pages, the site as a whole will be ranked lower. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries.