While you may think filling your page with keywords will drive more people to your site, it could actually do the opposite. Seek out industry-relevant and locally-relevant links from groups and websites with which you already have an offline relationship. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Recently, I came across these interesting Victorian rocking horses . Does anyone know where I can find the best organic local fruit ? If you search on Google for leased line prices you'll be presented witha plethora of options. What is the response rate for results based on York SEO ? Put simply, copywriting is writing to persuade, convert, and sell. The user is most likely to type in something called 'keyphrases', rather than single 'keywords'.