The last great way to drive leads to your local business (that's free and not based on an incredible amount of technical skill) is being great at your business and getting terrific reviews. As the marketing team constructs a budget, they first examine the Link building is still an important part of your company's SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Search engine rankings are determined by search engine algorithms. Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length.