Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. Search enginesscan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. If you're looking for rockinghorse , you've come to the right place. I asked where I could find organic local grocery boxes but no-one could tell me. What happens when you search for leased line price for instance? A simple search on Bing for SEO York will give you what you need. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. It can also affect the search engine index freshness of your pages.