We then look at your target audience and your competition and "reverse engineer" what Search Engines want to see...and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite...pretty simple really. Choose your keywords carefully, and keep user intent as your primary goal. In fact, Twitter.com rejected hashtags at first. For example, where would one find new rocking horse in this country? Does anyone know where I can find the best organic local fruit delivery ? Do you need a quote for leased line providers ? A simple search on Google for York will give you what you need. Digital technology makes it possible to send ads to individuals that have visited a brand's website or accessed the brand's app. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc.