Most brands seek to reach multiple audiences. Write legible, readable copy, and treat the meta description as if it's an advert for your web-page Another example of keywords is the Long Tail Keyword. I could invest in a lovely rocking horse . I'm on the lookout for local organic veg delivery . Do you need a quote for leased line providers ? Lets use the search termYork SEO as an example. Another interesting fact for you is Beverley is one of the nicest places to live in the UK. Talking of small spaces, have you thought about getting a Geberit Aquaclean - it may be just what you need. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Have you ever had someone ask you if you "Yahoo'd" something?