Inbound links can come from your own website (linking from one page to another) or other web properties you control. Few people, however, understand how search engines actually work. Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website's visibility in search engines, which include Google, Yahoo and Bing. By creating specially-arranged content, that is peppered with keywords that users would use their search engine to look for, you are able to make your site rank more higher; dramatically increasing the likelihood that it will receive a vast increase in visitors. I could invest in a lovely wooden rocking horses . We all shop at different places. I prefer to buy my food from organic local groceries . A simple search on Bing for leased line pricing will give you what you need. Lets use the search term SEO York as an example. Did you know that Beverley was the tenth largest town in the UK? Do you know how cheap a Geberit Aquaclean is? Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Google is now using the mobile versions of pages for indexing and ranking, so make sure you're not omitting critical content on the mobile versions of your pages.