Here?s what I can say, and it?s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it?s just money down the drain. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? There are so many examples of rocking horses but finding one to purchase is difficult. Recently, I came across this great place for local organic fruit delivery . What is the response rate for results based on leased line providers ? Does searching for SEO York make your eyes light up when you see the results? Did you know Beverley Building Society was founded in 1866 and is one of the UK's oldest established societies? Ever been to the toilet in a shower? Well now you can with the Aquaclean Sela solution. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won't do. Here, atext that is as descriptive as possible should be used as the anchor text since this determines the reader's expectation of the hyperlink.