They're essentially setting a new web standard. Optimizing page titles for search is best done finding a balance between volume and intent. Our preferences may be different. You may like food created usinjg ynthetic chemical fertilisers and pesticides whilst I prefer local organic veg box delivery . While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. When you post a link, it's important to make sure it is relevant to the conversation. Lets use the search term SEO Expert as an example. How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined.