What types of SEO can companies use to reach consumers? Plagiarism is another thing that gets content penalized. Not to mention that people don't want to read regurgitated text. Be unique and original. For example, you could search for lovely organic food and be presented with organic local grocery delivery . Google is constantly on the lookout for websites which are copying other people's content and punishes them accordingly. However, link building has a bad reputation - and often rightly so. Lets use the search term SEO Agency as an example. Many people struggle with things you may take for granted, or they simply want to find a guide that walks them through a process.