If you're using AMP or PWA's, you are required to define your image dimensions in the source code. Does the content provide original information, reporting, research or analysis? For example, a search for local organic fruit boxes may yield no results. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Finally there is tip so that you can find out if the SEO work is proceeding in the correct direction. What happens when you search for SEO specialist for instance? Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you've produced.