Your content should also be readable. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. The expensive price of a real artisan pashmina scarf is due to the amount of expert craftsmanship that goes into creating each product. Duplicate pages can also reduce the search rank benefit of backlinks because it's better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. Again, these aren't going to determine whether or not Google indexes your site; Google is going to crawl your site anyway. What happens when you search for SEO York for instance? Optimizing for home improvement contractors by city or state is apt to be far less grueling than optimizing for a broader reach.