People generally do not want to travel for these kinds of services. Your site changes, and so should your sitemap to reflect all of the changes you've made. Any outdoor area would be made more child friendly with playground equipment such as these. A well-designed market communications analysis begins with the marketing team identifying strengths and weaknesses of local competitors and places in which opportunities exist. Although somewhat helpful in the sense that better quality keywords usually have a higher cost and are more competitive, it doesn't give you a detailed picture of SEO competitiveness. Would an inexpensive rocking horses UK do the trick? In some cases, you may never get there - don't be afraid to shift your focus to other organic opportunities for exposure.