Structured Data helps search engines better determine what your page is about. Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. Aurl shortener is simultaneously very simple and very complex. Using 301s allows you to consolidate your cannibalized content by linking all of the less relevant pages to a single, more authoritative version. As your website ranks on the top positions in the search engine result pages (SERPs), the traffic on your website is increased tremendously. Did you know thatBeverley was the tenth largest town in the UK? Anchor texts are often highlighted or underlined so that the clickable text elements differ from the rest of a text.