Use relevant search terms in prominent places
It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. When search…
Optimise your site, paying special attention to static pages
Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. To prove your value and make the most of your SEO knowled…
Are all links the same?
For many businesses the goal is to get their business to position number 1 on Google, but did you know that there’s a new top spot on Google called position zero. You’ve probably noticed these result…