A well-optimized Google My Business listing will form the cornerstone of your local SEO efforts

Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. You need to understand where you are now in order to accurately assess your future rankings. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done).
If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website.

A well-optimized Google My Business listing will form the cornerstone of your local SEO efforts

Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it can trust and so, it will never hurt to be connected with a dependable domain. Because of this, older websites have proven to be more reliable and preferred by Google as opposed to cheap websites or black hat spam. Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! A popular practice,
and thought to be best
for SEO, is to include
your target keyword as
close to the start of the
page title as reasonably
possible (so that it still
makes sense). At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups.

Search engines quickly remove sites that won’t load from their results

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Mobile is becoming more popular every year. One of the most common misconceptions is that blogging on your own site is going to help your SEO. Most SEO consultants are looking to build backlinks. Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage. Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search.

Recover your dead backlinks

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings.

Finding the 'Low-Hanging Fruit'

In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. When it comes to designing a new website or redesigning your existing one, SEO should be at the forefront of your mind.

Why moes SEO matter?

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post. One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time.

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