metrics being equal,
would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? The rise
of voice search
has brought some fascinating changes to search engine optimisation. This variation in search development has many marketers questioning about the way forward for WEB optimisation. Ranking in
Google is getting
more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. Word on
the SEO block
is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile, you’re going to start witnessing a tangible dip in organic traffic. You need
to be placing
backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.
Can you optimize your website for Google RankBrain?
are a great
way to promote content, diversify anchor text and build out a natural link profile. It’s not
that keyword text
doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Google’s featured
snippets, also known
as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. The
better your content
is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Use social
media networks to
promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher.
Submit a XML Sitemap To Speed Up Indexing
talking about your
brand, and mentioning it on their website, or any website for that matte In today’s
SEO, high-quality and
relevant backlinks have the most value.
But how do you build good backlinks?! Organic search
is a powerful
channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. You can read an onsite SEO beginners guide here.
is – just
like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Make sure
every page of
your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it.
Does my content convert?
Gaz Hall, a Freelance SEO Consultant
from SEO Hull
, commented: "The words
that make up
a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches?" Do your maths - its one of the primary resources
for this sort of thing. Its as simple as KS2 Maths
. Really! Diving straight
into the internet
without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. ou can
find out the
same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. The old
saying that “life
is a journey, not a destination” can also be applied to SEO. If you
find that your
backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains.
Who does the writing?
is your website’s
worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Focus on
your customers, and
take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. The search
engines have an
enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. If you
can’t budget for
6 to 12 months of SEO, you might be better off putting that budget somewhere else. Domain authority
is more insightful
than PageRank because it’s measured on a scale of 0-100, but it’s not perfect.
Links are like glue
at the top
of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Search engine
algorithms assess the
relevance of your page to any particular keyword by the content on your pages. If you
have an online
business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Googlebot is
the name of
Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Most people
browsing the internet
will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet.