SEO Tips and Advice

Once you start working on the SEO channels you need to commit yourself for the long haul as ranking first on the search pages does not happen in a day. It can take up to years sometimes and if you are lucky weeks. The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them to be; also, ensure images are scaled accordingly. Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text). Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof.

Understanding the rationale behind image tags

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. For years, we’ve viewed off-page SEO as the process of getting more
inbound links … whether that be through link exchange deals, paid
links, or other link-building schemes. What do all of these tactics have
in common today? Google doesn’t like them, and has been known to
drop the proverbial hammer-of-SEO-doom on numerous occasions when
companies get caught using them. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion.

Use Headers — Wisely

To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. SEO in Goole is here. Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you. Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs.

The outlook for SEO careers during times of recession is pretty positive

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Google constantly updates and reviews guidelines on link building. Some individuals tend to abuse the process by engaging in unfair practices like posting the same article to a site en masse. Once you get a link penalty from Google, you risk having your
site ranked lower and getting back to the top afterwards will be harder." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. It seems the world is going mobile, with many people using mobile
phones on a daily basis, and a large user base searching on Google’s
mobile search page. However, as a webmaster, running a mobile site
and tapping into the mobile search audience isn't easy.

Because not all links are equal, you need to be very careful when you start a link building campaign

Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. If you have the exact match domain name, search engines will give your domain priority. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again.

Be mindful of structure

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link building soon went awry as there were no regulations and the algorithms had not yet developed to the point where they would punish link-building offenders. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. Despite all the changes, the fundamentals of search engines remain the same. How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. The number and quality of links pointing to your site will largely determine in what position your site ranks.