Diving Into Keyword Research

SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. In the modern search landscape, a multitude of disciplines feed into organic success. Everything from Social and UX, to PR and Content plays a part in a fully realized organic search strategy. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to.

Diving Into Keyword Research

The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Strategically written website copy includes well-thought-out internal links and calls to action. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. Authority relates to the link profile of any site. But not just the number of links. That bears little importance.

Increase Organic Traffic

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. By starting a blog or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. How do site changes effect SEO? Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Once you have your site up and running, there are a number of sitemonitoring
tools you can purchase or use for free on the web.

Empty content pages which exist simply to link to other pages

Gaz Hall, from SEO Hull, had the following to say: "If you’re looking for some great ideas, you can visit Quora
(link is external)
, which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo
(link is external)
to check out other writers’ work and then create something even more engaging and relevant for your audience." You want your page title to accurately describe
what your page is about but you also want it to
be “clickable”. Meaning, you want it to draw a
searcher’s attention in a search result and entice
them to click on it. On top of that, your page title
should include your target keyword. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. You know how sometimes people hide content on the mobile version of their page?

It’s time to revolutionize our approach to algorithm updates

Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? A content hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category on a blog or a section of pages on a website. You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. It can take months to see a real impact from SEO,
and if your site is fairly new (ie. you just launched
and have little to no content), it will take even longer
to see noticeable results.

SEOs don't know if unnatural links work or not

The search engines will act rapidly to penalize sites that contain viruses or trojans. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable.

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